Original: $69.99
-70%$69.99
$21.00The Story

PRIME straightens better than a flat iron. Our patented rotating iron technology is the secret behind the superior straightening: the first row of bristles smooths and separates your hair, and the second row of bristles adds insane shine to each strand. The rounded design of the barrel helps add body and volume.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description

PRIME straightens better than a flat iron. Our patented rotating iron technology is the secret behind the superior straightening: the first row of bristles smooths and separates your hair, and the second row of bristles adds insane shine to each strand. The rounded design of the barrel helps add body and volume.






















